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Vision Zero

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On September 11, 2018, City Council adopted the Santa Barbara Vision Zero Strategy 2030. Vision Zero is a philosophy that all transportation-related deaths are unacceptable and preventable, and it is a proven way to reduce traffic deaths by prioritizing safety above all other factors on our roads. The Vision Zero Strategy aims to end severe or fatal transportation-related injuries in Santa Barbara by 2030.

This strategy presents seven core principles to guide transportation decision-making, planning, designing, and policing. It adopts a “Safety First” mentality involving collaboration between the City, non-profit partners, and the community. This approach distributes shared responsibility among these groups to reimagine a safer future for all street users by prioritizing human life in traffic management.

TRADITIONAL APPROACH VISION ZERO
Traffic deaths are INEVITABLE Traffic deaths are PREVENTABLE
PERFECT human behavior Integrate HUMAN FAILING in approach
Prevent COLLISIONS Prevent FATAL AND SEVERE CRASHES
INDIVIDUAL responsibility SYSTEMS approach
Saving lives is EXPENSIVE Saving lives is NOT EXPENSIVE
Santa Barbara Vision Zero Strategy 2030
Last Updated: Sep 19, 2019
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