Wayfinding Signage

Wayfinding signage has been installed to help visitors find parking lots and points of interest in the Downtown area and throughout the City. The signs create a cohesive design for vehicles and pedestrians and reduce sign clutter by combining several messages on one sign. The first phase of wayfinding signage has been installed and a second phase of signage is being planned.

The design and sign locations were planned and reviewed by a committee of community organizations, including the Chamber of the Santa Barbara Region, Visit Santa Barbara, Downtown Organization, and Hospitality Santa Barbara.